Sarah DoukasAuthor: Jonathan.L - Owner Models ObserverMarch 2006 | |
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* Sarah, please tell us about yourself, how many years do you work in the
modeling industry?
Sarah Doukas: I have been working in the industry since 1983. I worked for Laraine Ashton as head booker for 5 years. I set up Storm from my bedroom in July of 1987. * Were the early days of Storm tough? Sarah Doukas: Yes. Tough but wonderful. * Who are Storm's leading female models today? and male models? Sarah Doukas: Kate Moss, Elle Macpherson, Cindy Crawford, Eva Herzigova, Ines Sastre, Carla Bruni, Monica Bellucci, Alessandra Ambrosio, Julia Stegner, Irina, Lily Cole, Behati Prinsloo, Felicity Gilbert... Markus Schenkenberg, Trent Ford, Ryan Burns, Ryan Scneider, Alex Beck, Sam Branson. * In order to succeed, every company needs a competitive advantage over it's rivals. What is Storm's advantage? |
 Sarah Doukas, founder of Storm model agency and one of the most successful agents worldwide. www.stormmodels.com |
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Sarah Doukas: Every business needs competition. It is very healthy. I am still enthusiastic about the business and this filters down to my
staff.
* You've discovered supermodel Kate Moss. How do you recognize a model's potential? Do you have a "special sense"? Sarah Doukas: Yes. You just know when you see it. * Which main changes has the modelling industry passed through in the last 2 decades? Which of them were made by you? Sarah Doukas: Pushing the boundaries of preconceived perceptions of what a model should be. i.e Height, weight, the look... Examples: Kate Moss, Devon Aoki, Sophie Dahl,... * What should a model remember and do in order to succeed? Sarah Doukas: Always be professional and unbelievably nice. * Where do you see Storm 10 years from now? Sarah Doukas: Hopefully, stronger and better than ever. * Special thanks to Ms. Thea Ingram, PR storm model agency, for arranging the interviews with Alessandra Ambrosio and Sarah Doukas. | |