Women Model Management

Women Model Management Women Model Management is an international modeling agency with offices in New York, Paris and Milan. Women Model Management was founded in New York in 1988 by Paul Rowland, while Women Paris, opened in 2003, is the youngest branch of the network. Federico Denti, Women Model Management Paris director, took time out of his hectic schedule to speak with us. Author: Jonathan.L - Owner Models Observer November 2006
* Federico, please tell us about your background - how did you decide to be a model agent and what was your position before becoming Director of Women Paris? Federico - Women Model Management: I've been working all my life as International Manager for big corporations in the textiles business! One day I received a phone call from my good and long time friend Sergio Leccese, the Financial Manager at Women NY, who said they were looking for a guy like me!!! I took the challenge! Moving my family to Paris and here we are! * What is the agency's structure (departments, team...)?	Federico Denti. Director Women Model Management Paris.
Federico - Women Model Management: I would say that the agency is quite well organized! We do have a very strong booking table with 8 bookers covering all areas! Shows, Editorial, Fashion Campaigns, Catalogues, Advertising and Films. A Scouting Dept composed of 6 people traveling all over the world all year around. The art department composed of 4 people taking care of the set cards, newsletter, web site, portfolios, books and actions related to our Models image. One person in charge public relations, two persons taking care of all the logistics; i.e; flight ticket, hotels, apartments, drivers, working visa and so on. Accounting dept and Information Technologies is a team of two people. * Please describe a significant success of Women Paris this year. Federico - Women Model Management: For sure 2006 has been an incredible year for us! We have more than doubled our turn over and we have had predominant role during the last fashion week. We have had very good results in the different areas of the agency. We have strongly increased our presence in the fashion campaigns, editorials, catalogues, film and advertising. Two of our talents have been chosen for important roles in two movies! * Women Paris is a part of Women network that includes branches in New York and Milan. Where do you find similarities and where do you find differences between the French branch and the other two branches? Federico - Women Model Management: We are a group and we follow the network strategies which allow us to have a global vision of the markets, share opinions and make the appropriate decisions with regard our models careers. I like always to say "Think Global but act Local". You must have a global vision of the market but then act local, keeping in mind the specific needs of your market! It is very difficult to be put in place but this is the only way for an International group to succeed!!! * Would you say there is a preferred model's look in the French fashion industry? Federico - Women Model Management: The French fashion industry follows the same trends as the other main fashion centers in the world! Like in New York, Milano and London! I would say at the moment designers prefer natural beauties with fresh skin, big eyes and a strong look. * Women represents some of the biggest names in modeling, among them - Carmen Kass, Isabeli Fontana and Natasha Poly. How do marketing supermodels and managing their careers differ from marketing and managing careers of new faces? Federico - Women Model Management: It is pretty much the same process except that for the new faces the plan is based on more or less one year, and for the top models on five. * What is your opinion regarding preventing extremely thin models from taking part in fashion shows? Federico - Women Model Management: Even though the principle of this idea is very genuine, a difference should be made between girls who have psychological problems which bring them to be anorexic and girls who by nature have the proportions that allows them to be models. At the end of the day every agent should be more than aware about the physical and psychological well being of the models he represents. * What is the internet's benefit to your business, and what part of scouting is based on the web? Federico - Women Model Management: Internet represents the new economy in all business field! As the fashion business moves always very rapidly, it is important and vital for us to give quick answers to our customers needs! The web is the perfect solution. * Where do you see Women Paris in the near future? Federico - Women Model Management: A very good question for which I do not have a proper answer by not being able to read the future! We will continue to work hard as we did since I took over the position of Managing Director two yeas ago and keep trying hard to compete! Women Model Management